• We are colours - First collection - Ricardo Serrano Motion Graphics Design
  • We are colours - First collection - Ricardo Serrano Motion Graphics Design
  • We are colours - First collection - Ricardo Serrano Motion Graphics Design
  • We are colours - First collection - Ricardo Serrano Motion Graphics Design
  • We are colours - First collection - Ricardo Serrano Motion Graphics Design

About the Brand:

There is something inside you that you really love and it should be discovered, explored and maximised. We want to wake everybody up and help people to find the trigger that could change the course of their life.

What is that thing that makes you feel like time doesn’t exist? What exactly motivates you??Nowadays, education, external influences, trends or obligations are distracting you from acting in a way that is really you and blur your own values.

So, what are you waiting for? Finding what you truly love is not easy and for sure you’ll need to explore! We’ll try to help you as each T-shirt represents a visual reminder of this message. Wearing this t-shirt means that you are aware of this idea and you want to expand it!. Be part of it and spread the colours.

We are colours - First collection - Ricardo Serrano Motion Graphics Design

This is the first design I made, that’s why is very chaotic and has a vibrating way of using the colours. Colours are mixed in order to send our message: we just arrived and we want to keep your attention!
If you focus on it, you will read “We are colours, defining clothing”. This is exactly what we want you to do…. It is time to focus. Take a moment and find yourself. Reveal yourself to the world.

We are colours - First collection - Ricardo Serrano Motion Graphics Design

We are nature, we are connected, we all have a green part, which makes us part of “the forest”. Find your seed, it is right there inside your mind; hidden behind your emotions ,find it!
Once you have it, put some water everyday, it will grow and grow till become as strong as a tree. This is what this tree represents, make grow your talent and become huge!

We are colours - First collection - Ricardo Serrano Motion Graphics Design

As you can see on tattoos, this skull has a lot to tell about his life. Life is not forever: do you want to die empty or full of experiences? We believe that if you don’t bring colours to your life, you are not alive. Life is not complete without colours, Life is Colours!

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A few years ago my job wasn’t my job yet, it was more something like a hobby. I liked to make little videos with my old computer, which made me spend a lot of hours without sleeping, learning by my self. Before that, I had a website with my friends which started as a hobby too but quickly become the most important hip-hop in Spain between 2001 and 2010. It was a great journey and thanks to that, we made a lot of things, like a net label, an on-line shop, parties… That story that started when a lot of my friends didn’t even know about Internet, which make it even more special and challenging for me.

I guess that this events made me keep one idea:“a hobby could become something more” meaning “you can pay your bills doing what you really love!”. Then the question is, what is that thing that makes you feel like time doesn’t exist?? Nowadays, education, external influences, trends or obligations are there distracting you of making you act different as you really are and distracting from your real value. There is something inside you that you really love and should be explored and maximised.

I made those designs and I started this new project as a hobby, I have not pretensions but to keep my mind healthy and my self growing.

I hope you sympathise with my point of view and if you like it, just let it go and share your love.

www.wearecolours.com